Consulting Services for F&B

Mei Lin has more than a decade experience in business development, techonology, digital marketing, company branding and App eCommerce. Her experience ranges from digital transformation projects to asset acquisition and management in London, New York, Melbourne, Shanghai, Hong Kong, Tokyo, Osaka, Singapore, Kuala Lumpur, Cambodia and the Philippines.

A MPhil graduate from University of Cambridge (Distinction) and BSc (First Class Honours) from UCL, University of Melbourne (Distinction), Mei Lin has written publications and is a co-author of a book at a multi-disciplinary art exhibition held in 2017. You can learn more about her work on LinkedIn.

My consulting service includes:

1) Research

• Brand Audit

• SWOT analysis

• Market & competitor landscape audits

• Insights consolidation

2) Brand Strategy

• Positioning, USPs, value proposition

• Defining target audience (persona cards)

• Brand experience journey mapping

• Problem-Solving through design thinking

3) Branding

• Vision, Pillars & Promise

• Personality & Tone of Voice

• Brand Identity design

• Brand Guide

4) Design

• Design strategy

• Creative & art direction

• Business & marketing collateral design

• Product packaging design

• Editorial and publication design

• Spatial experience & signages design

5) Advertising

• Marketing campaign strategy & conceptualisation

• Social media content creation

• Photography, Food Styling and Videography

• Copywriting

• Content Creation

6) Business Development

7) App eCommerce

For my information or on project quotation, please email me directly.